My Mission
My client’s success is my number one priority. I believe the pillars of success are open communication and effective use of data. I communicate effectively with clients to understand what their needs and goals are. I then use data to plan and execute effective digital marketing efforts. I believe that digital marketing is an ongoing process, and my goal is to establish a long term relationship with every client.
The Story of Koelling Digital
Koelling Digital started in 2012 when it’s founder, Michael Koelling created a digital marketing plan for the release of his jazz combo, Pink Monkey. After working for years in sales and business development, Michael was finally able to put the skills he learned earning his Bachelor of Science in Marketing from Maryville University to use. Michael did something unusual for marketing plan for an artist, he put his personal feelings aside and made decisions purely based on the data coming in from campaign initiatives.
The results were astounding. Through a combination of SEO, analytics, and social media marketing, Michael was able to identify a target audience for his band and leverage that market to increase awareness of the release. During the peak of the campaign, the pink monkey website was registering between two to four thousand unique hits per day. Michael leveraged this awareness to help the band play bigger and better paying shows.
Michael went on to successfully create digital marketing campaigns for other bands that he met while playing music in Chicago. It wasn’t long before his work was recognized and Michael began to take on clients outside of the music industry. Clients appreciate his data driven approach and his ability to understand how marketing efforts fit into the big picture to help businesses turn a profit.
From his humble beginnings, Michael has gone on to manage marketing campaigns and website initiatives for many small and large businesses in the Chicagoland area. Michael has worked with budgets from thousands to several million dollars per month.
Today Koelling Digital assists with the marketing efforts for a wide variety of clients from those in the music industry to real estate.